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Pricing

Priced per answer, not per seat.

One credit buys one prompt answered by one engine. That is the only thing that spends money on our side, so it is the only thing we charge for. Invite whoever you like.

Free

See the problem, and share the proof.

forever

credits a month

  • 1 site
  • 10 prompts per site
  • No competitor tracking
  • Perplexity
  • Manual only
  • Verify fixes went live
  • Public scorecards
  • White-label client reports

Starter

One site you actually care about.

/mo

200credits a month

  • 1 site
  • 25 prompts per site
  • 3 competitors per site
  • ChatGPT, Perplexity
  • Weekly
  • Verify fixes went live
  • Public scorecards
  • White-label client reports

Growth

Most picked

Where most teams land.

/mo

600credits a month

  • 3 sites
  • 60 prompts per site
  • 5 competitors per site
  • ChatGPT, Perplexity, Gemini
  • Weekly
  • Verify fixes went live
  • Public scorecards
  • White-label client reports

Agency

Client work, with your name on the report.

/mo

2000credits a month

  • 10 sites
  • 150 prompts per site
  • 10 competitors per site
  • ChatGPT, Perplexity, Gemini
  • Twice weekly
  • Verify fixes went live
  • Public scorecards
  • White-label client reports
  • Priority in the scan queue

Scan packs

Need a burst? Buy credits, not a bigger plan.

One-time top-ups for a launch week, a client audit or a competitor you suddenly care about. Pack credits never expire.

  • $19

    200 credits

    One extra full scan on a mid-size site.

  • $49

    600 credits

    A month of ad-hoc runs.

  • $99

    1,500 credits

    An agency's onboarding week.

Prices are in USD and exclude tax. Plan credits refresh at the start of each billing period and expire with it; scan-pack credits never expire. Cancel from the billing page — your account stays live until the end of the period you paid for.

Where this sits

The dashboard costs less. The retainer does the work. This does both.

Monitoring tools end at the finding. Agencies start at a thousand a month and a discovery call. WellCited productises the part in the middle — the writing — and charges software prices for it.

What you getWellCitedfrom $49/moMonitoring toolfrom ~$29/moAgency retainer$1,000–2,500/mo
Tells you whether AI answers mention youYesYesYes
Stores the answer verbatim, not just a scoreYesvariesin a slide
Writes the llms.txt, schema and FAQ blocks for youYesNoYes
Re-crawls to confirm the fix went liveYesNomanual
Time from signup to first shippable fixsame dayn/a2–4 weeks
Sales call required before you can startneverNoYes
You keep working when you cancelthe files are yoursNoNo

Price ranges are the publicly advertised entry points for each category, not quotes. Compare against whatever you're actually evaluating.

Questions

The ones worth asking first.

If yours isn't here, the answer is probably that we haven't built it yet — and we'd rather say so.

How is this different from a rank tracker?

A rank tracker tells you where a link sits in a list of ten. An answer engine doesn't return a list of ten — it returns a paragraph that names two or three companies. WellCited asks the engines your buyers' questions, keeps the paragraph, and tells you whether your name is in it and which page earned the citation.

Do you change my site?

No. We never ask for CMS access, we don't install a script, and there is no plugin. WellCited generates the file or the markup, you paste it in, and then you press verify — at which point we re-crawl the public URL and tell you what we actually found there.

Which engines do you sample?

ChatGPT, Perplexity and Gemini. Starter samples ChatGPT and Perplexity; Growth and Agency sample all three. We also check whether nine AI crawlers — including GPTBot, PerplexityBot, ClaudeBot and Google-Extended — are allowed to read your site at all, because that check is free and it is the one that most often comes back broken.

Does anything actually read llms.txt?

Adoption is not universal and we will not pretend otherwise. llms.txt is a proposed convention for giving a model a clean, linkable map of your site, and it costs one static file to publish. We generate it because it is cheap, harmless and occasionally decisive — and because writing it forces the structure that the checks which definitely matter, like schema and answer-shaped headings, also reward.

What does a scan cost in credits?

One credit is one prompt answered by one engine. Twenty-five prompts across two engines is fifty credits. Starter includes 200 credits a month, Growth 600, Agency 2,000, and scan packs are available if you want to run something extra without changing plan. Plan credits refresh each period; pack credits never expire.

Is the free audit really free?

Yes, and it needs no account. It runs seven heuristic checks against your live page — no language model is involved, so it costs us close to nothing and we have no reason to gate it. The score is never hidden behind a signup, because a score you cannot share is a score nobody sees.

Can I track competitors?

Yes — three on Starter, five on Growth, ten on Agency. You name them, and every scan records when an engine reached for one of them instead of you, which prompt it happened on, and which of their pages was cited. That last part is usually the most useful thing on the screen.

Do I have to talk to anyone?

No. There is no demo to book, no seat count to negotiate and no discovery call. Sign up, paste a domain, run a scan. If something breaks, email us and a human answers — that is the only conversation on offer.

Is my scorecard public?

Yes. Every free audit publishes a page at its own address, and that page shows the score, the grade, all seven checks and the crawler table to anyone who has the link. The address contains a random token, so nobody can enumerate the audits or harvest the domains that have been run — but a link, once shared, is a link. Reports are never deleted for scoring badly: the number is the product, and hiding it would defeat the point of publishing it.

What happens if I audit the same site twice?

You get a new scorecard at a new address, and the previous one stays where it is. Only the newest audit of a domain is marked canonical: the older pages keep working for anyone who already has the link, they carry a banner pointing at the current report, and they tell search engines to index the current one instead. That is why a re-audit never breaks a link you have already shared.

How quickly can a score move?

Six of the seven checks are things you can change in an afternoon — a robots.txt line, an Organization block, a description, an llms.txt, a sitemap, a heading rewritten as the question it answers. The seventh, content extractability, is a rendering decision and can take a sprint. Re-run the audit as soon as the change is live: it fetches the page fresh every time, so the new number reflects what is actually being served, not what we remember.

What happens to the files if I cancel?

They keep working. Everything WellCited generates is plain text or plain markup that lives on your own server — an llms.txt file, a JSON-LD block, a heading rewritten in your own CMS. There is nothing to disconnect, no script to remove, and no part of it stops functioning when the subscription does. What you lose by cancelling is the weekly re-scan and the verification, not the work.

One question

Find out what ChatGPT says about you.

Same seven checks, same ten seconds, still no signup.

Free forever. The score is never gated.